no sls/sles ·
no retinols ·
no parabens ·
no bht ·
no pegs ·
no ppg ·
no formaldehyde ·
no phthalates ·
no mineral oil ·
no petrolatum ·
no edta ·
no microbeads ·
no sls/sles ·
no retinols ·
no parabens ·
no bht ·
no pegs ·
no ppg ·
no formaldehyde ·
no phthalates ·
no mineral oil ·
no petrolatum ·
no edta ·
no microbeads ·
Signed & Sealed
Our signature safety stamp
to earn our stamp, it has to be...
Barrier-friendly, Always
Each product is powered by our signature complex that hydrates, replenishes, and protects your skin’s natural barrier.
Rooted in Science, Made for You
No fluff, just facts. Derm-developed, non-irritating, and made with developing skin in mind.
free of the harsh stuff
No retinols, dyes, sulfates, formaldehyde, parabens, phthalates, PEGs/PPG, BHA/BHT and more.
We meet EU cosmetic standards,
skipping 1,700+ ingredients you’re better off without.
Our no list
No dyes
No alcohol
No BHA/BHT
No phthalates
No silicones
No sulfates
No retinols
No PEGS
No PPG
No mineral oil
No microplastics
No parabens
No formaldehyde
No petrolatum
No EDTA
the fyi files
What is included in this set?
2 or 4 of the following, depending on which selection you choose:
kindly clean hydrating cleansing 30ml
so soft daily moisturizer 30ml
face to face time whipped clay mask 15ml
exclusive butter up cloud case
Is So Soft safe for acne-prone or oily skin?
Yes. It’s non-comedogenic and clinically tested not to clog pores.
Can I use Kindly Clean every day, even with sensitive skin?
Yes. It’s gentle enough for morning and night, even if your skin is sensitive. If twice a day feels like too much, use it in the evening.
How often should I use Face to Face Time?
Use up to three times per week as a weekly reset to keep skin fresh and balanced.
What does "barrier-friendly" mean?
Your skin barrier is its first defense. Our signature Barrier Friendly Formula® includes ceramides, niacinamide, hyaluronic acid to help hydrate, calm, and protect your skin's natural barrier.
Are your ingredients safe for sensitive teenage skin?
Yes! All of our products are specifically designed with young skin in mind and we worked closely with a group of dermatologists and cosmetic chemists to ensure they are appropriate for developing skin. Whether you’re just starting out with skincare or already have a routine, Sincerely Yours is appropriate for teens and tweens.
Are your products cruelty‑free, vegan, or clean?
Every formula is barrier-friendly, non-stripping, and non-irritating, plus clinically tested, vegan, and Leaping Bunny certified cruelty free.
