A calming blend of Cucumber Extract, Radish Root Ferment, Allantoin, Glycerin, Snow Mushroom, Algae, and Aloe that delivers long-lasting moisture and soothes stressed-out skin.
A gentle blend of coconut-derived cleansers that lifts away dirt and excess oil without stripping or disrupting your skin barrier.
OUR BARRIER-FRIENDLY FORMULA™ (BFF) Powered by encapsulated Hyaluronic Acid, Niacinamide, and Ceramides, this blend delivers deep hydration and barrier support—helping to restore skin’s natural defenses and lock in moisture.
Signed & Sealed
Our signature safety stamp
to earn our stamp, it has to be...
Barrier-friendly, Always
Each product is powered by our signature complex that hydrates, replenishes, and protects your skin’s natural barrier.
Rooted in Science, Made for You
No fluff, just facts. Derm-developed, non-irritating, and made with developing skin in mind.
free of the harsh stuff
No retinols, dyes, sulfates, formaldehyde, parabens, phthalates, PEGs/PPG, BHA/BHT and more.
We meet EU cosmetic standards,
skipping 1,700+ ingredients you’re better off without.
Our no list
No dyes
No alcohol
No BHA/BHT
No phthalates
No silicones
No sulfates
No retinols
No PEGS
No PPG
No mineral oil
No microplastics
No parabens
No formaldehyde
No petrolatum
No EDTA
the fyi files
Is So Soft safe for acne-prone or oily skin?
Yes. It’s non-comedogenic and clinically tested not to clog pores.
What does “barrier-friendly” mean?
It means the formula supports your skin barrier with our BFF blend: ceramides, niacinamide, and hyaluronic acid.
Can I use Kindly Clean every day, even with sensitive skin?
Yes. It’s gentle enough for morning and night, even if your skin is sensitive. If twice a day feels like too much, use it in the evening.
Are your ingredients safe for sensitive teenage skin?
Yes! All of our products are specifically designed with young skin in mind and we worked closely with a group of dermatologists and cosmetic chemists to ensure they are appropriate for developing skin. Whether you’re just starting out with skincare or already have a routine, Sincerely Yours is appropriate for teens and tweens.
Are your products cruelty‑free, vegan, or clean?
Every formula is barrier-friendly, non-stripping, and non-irritating, plus clinically tested, vegan, and Leaping Bunny certified cruelty free.
My set also did not come with the cute bag. After reading through many past reviews I did see others had received a bag with their set. I sent an email to the company to let them know mine was missing. I will update my review after I hear back from them. Right now, I am dissatisfied and disappointed. aj_
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Rebecca
Every single picture features the bag which it fif nit come with. There is no true description naming each item so you are led to believe it comes with the bag. Wont be purchasing from here again.
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Kelsey
I wish I would have read the reviews before purchasing. I also found the photo misleading as it did not come with the yellow travel bag. My youngest daughter picked this out for her older sister and was especially excited about the yellow travel bag. We ordered this on Thanksgiving weekend to arrive right before Christmas. Now with no time to shop my youngest is disappointed with the gift she has for her sister. My oldest is obsessed with Salish’s YouTube channel and our whole family enjoys the videos. We trusted them to provide a quality product as our first time shopping their site and our impression of them is no longer as positive.
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Anonymous
The listing is misleading. The photos show a bag by itself, which makes it seem like the bag is included with the purchase. However, when the package arrived, there was no bag, which was disappointing. The item is also only a trial size, which was not clear from the images. The packaging was bare and low quality, which was disappointing and did not match expectations.
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Heidi
The Picture is misleading , it makes you believe it comes with the bag included . It sadly doe not !
