Kindly Clean hydrating cleanser

Kindly Clean hydrating cleanser

A milky gel that melts away dirt, oil & makeup without stripping or disrupting your skin barrier.

  • ✓ non-stripping

  • ✓ derm-Developed
  • ✓ Sensitive skin-safe

  • ✓ Vegan + cruelty Free

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1 month
1 month 2 months 3 months (Recommended) 4 months
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Benefits

  • Gently removes dirt, oil & makeup without stripping skin
  • Gel-to-foam texture feels soft & soothing on skin
  • Supports a strong, balanced skin barrier
  • Leaves skin calm, clean, & hydrated
  • Cucumber extract adds a refreshing touch
  • National Eczema Association approved
Ingredients
Aqua/Water/Eau, Glycerin, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Butylene Glycol, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Gluconolactone, Sodium Hyaluronate, Niacinamide, Ceramide NP, Cucumis Sativus (Cucumber) Fruit Extract, Chamomilla Recutita (Matricaria) Flower Extract, Pyrus Communis (Pear) Fruit Extract, Malus Domestica Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Musa Paradisiaca (Banana) Fruit Extract, Lactococcus Ferment, Allantoin, Tremella Fuciformis Polysaccharide, Aphanizomenon Flos-aquae Extract, 1,2-Hexanediol, Sodium Sulfate, Caprylyl/Capryl Glucoside, Ethylhexyl Palmitate, Silica Dimethyl Silylate, Hydroxyacetophenone, Decyl Glucoside, Lauryl Glucoside, Caprylyl Glycol, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Citric Acid, Hexylene Glycol, Phenoxyethanol
Consumer Surveys
  • 93% of testers said their skin feels refreshed
  • 93% of testers said their skin feels free of dirt/debris
  • 90% of testers said skin looks smoother
  • 90% of testers said skin feels nourished

*Results based on a week-long consumer safety test of 30 testers ages 11-30

How to use

Apply 1-2 pumps onto wet skin to create a light foam. Rinse with warm water and pat dry. Use daily, morning and night.

Pair WithMake it a set & save
Set of skincare products with 'Sincerely Yours' branding on a white background
The Essentials SINCERELY YOURS
Add to Cart • $100 $85
Kindly Clean
Kindly Clean
hydrating cleanser
No Dyes ·
no retinols ·
no sulfates ·
no parabens ·
no alcohol ·
no bha ·
no bht ·
no pegs ·
no ppg ·
no formaldehyde ·
no phthalates ·
no mineral oil ·
no petrolatum ·
no silicones ·
no edta ·
no microplastics ·
No Dyes ·
no retinols ·
no sulfates ·
no parabens ·
no alcohol ·
no bha ·
no bht ·
no pegs ·
no ppg ·
no formaldehyde ·
no phthalates ·
no mineral oil ·
no petrolatum ·
no silicones ·
no edta ·
no microplastics ·

our ingredients

proprietary barrier-friendly formula™hydration complexnatural surfactant system

OUR BARRIER-FRIENDLY FORMULA™ (BFF) 
Powered by encapsulated Hyaluronic Acid, Niacinamide, and Ceramides, this blend delivers deep hydration and barrier support—helping to restore skin’s natural defenses and lock in moisture.

A calming blend of Cucumber Extract, Radish Root Ferment, Allantoin, Glycerin, Snow Mushroom, Algae, and Aloe that delivers long-lasting moisture and soothes stressed-out skin.

A gentle blend of coconut-derived cleansers that lifts away dirt and excess oil without stripping or disrupting your skin barrier.

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Signed & Sealed

Our signature safety stamp

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to earn our stamp, it has to be...

  • Barrier-friendly, Always

    Each product is powered by our signature complex that hydrates, replenishes, and protects your skin’s natural barrier.

  • Rooted in Science, Made for You

    No fluff, just facts. Derm-developed, non-irritating, and made with developing skin in mind.

  • free of the harsh stuff

    No retinols, dyes, sulfates, formaldehyde, parabens, phthalates, PEGs/PPG, BHA/BHT and more.

essential bff routine

the barrier-boosting dream team, assembled

Kindly Clean
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step 1: cleanse

Wash the day (or night) away

Add to Cart • $22
Soothing serum mist bottle labeled 'hit refresh' by 'Sincerely Yours' on a light background
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step 2: mist

Reset with a refreshing spritz

Add to Cart • $24
Skincare jar labeled 'Sincerely Yours So Soft' on a white background
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step 3: moisturize

Quench skin with a light gel-cream

Add to Cart • $26
Tube of 'sunny side up' sunscreen on a white background
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step 4: protect

Defend your skin with SPF

Add to Cart • $28
Set of skincare products with 'Sincerely Yours' branding on a white background

bundle & save 15%Complete the Set

4 steps, 1 bundle, save $$

We clean up nice

We meet EU cosmetic standards,
skipping 1,700+ ingredients you’re better off without.

Our no list

  • No dyes
  • No alcohol
  • No BHA/BHT
  • No phthalates
  • No silicones

  • No sulfates
  • No retinols
  • No PEGS
  • No PPG
  • No mineral oil

  • No microplastics
  • No parabens
  • No formaldehyde
  • No petrolatum
  • No EDTA

the fyi files

Can I use Kindly Clean every day, even with sensitive skin?

Yes. It’s gentle enough for morning and night, even if your skin is sensitive. If twice a day feels like too much, use it in the evening.

What does “barrier-friendly” actually mean?

Your skin barrier is the outer layer that locks in hydration and blocks irritants. Our Barrier-Friendly Formula™ (BFF) blends ceramides, niacinamide, and hyaluronic acid to keep it strong and balanced.

Is Kindly Clean safe for acne-prone or oily skin?

Yes. It’s non-comedogenic (tested not to clog pores) and works well for all skin types, including oily and breakout-prone.

Will it remove makeup?

Yes, it takes off daily makeup. For longwear or waterproof products, double cleanse with a remover first, then follow with Kindly Clean.

Is it fragrance-free?

No synthetic fragrance added. The light scent comes naturally from cucumber and fruit extracts.

How much should I use?

1–2 pumps per wash is ideal.

Will my skin feel dry or tight afterward?

No. It’s designed to cleanse without stripping—skin feels calm, clean, and hydrated.

Does it foam?

 Yes. Expect a light, soft lather.

Who can use this product?

Dermatologist-developed for young skin, but safe and gentle for all ages.

meet the barrier-friendly formulas™

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