OUR BARRIER-FRIENDLY FORMULA™ (BFF) Powered by encapsulated Hyaluronic Acid, Niacinamide, and Ceramides, this blend delivers deep hydration and barrier support—helping to restore skin’s natural defenses and lock in moisture.
A hardworking amino acid that supports skin resilience and defends against environmental stressors.
A calming blend of Cucumber Extract, Radish Root Ferment, Allantoin, Glycerin, Snow Mushroom, Algae, and Aloe that delivers long-lasting moisture and soothes stressed-out skin.
Signed & Sealed
Our signature safety stamp
to earn our stamp, it has to be...
Barrier-friendly, Always
Each product is powered by our signature complex that hydrates, replenishes, and protects your skin’s natural barrier.
Rooted in Science, Made for You
No fluff, just facts. Derm-developed, non-irritating, and made with developing skin in mind.
free of the harsh stuff
No retinols, dyes, sulfates, formaldehyde, parabens, phthalates, PEGs/PPG, BHA/BHT and more.
We meet EU cosmetic standards,
skipping 1,700+ ingredients you’re better off without.
Our no list
No dyes
No alcohol
No BHA/BHT
No phthalates
No silicones
No sulfates
No retinols
No PEGS
No PPG
No mineral oil
No microplastics
No parabens
No formaldehyde
No petrolatum
No EDTA
the fyi files
What’s the texture like?
Lightweight and creamy. It absorbs quickly, dries smooth, and works well under makeup.
What does “barrier-friendly” mean?
Your skin barrier is its first defense. Our BFF blend—ceramides, niacinamide, hyaluronic acid—helps hydrate and protect. “Encapsulated” means the actives are released gradually for steady benefits.
Is So Soft safe for acne-prone or oily skin?
Yes. It’s non-comedogenic and clinically tested not to clog pores.
How much should I apply?
1–2 pumps on clean skin, morning and night, or whenever you need hydration.
Is this fragrance-free?
Yes—completely fragrance-free.
Who can use this product?
Made with dermatologists for younger skin, but safe for everyone.
absolutely love it. It's super soft and very nice on my skin and it doesn't break me out
P
Patrick Retter
It was so soft
A
Avery Clark
I use this every day before school and its SOOOOOOO AMAZING!!! i live for the pump and i am DEFINITLY buying this from sincerely yours again!!
L
Lily Smith
I got the Sincerely Yours So Soft moisturizer in the mail today! I love it and ADORABLE packaging!! Totally recommended to everyone! Good job Saylish and the Matter family!! And all the rest of the crew who made this possible! Team Salish AND Jordan!! I'm on both! ❤❤🙌
