A calming blend of Cucumber Extract, Radish Root Ferment, Allantoin, Glycerin, Snow Mushroom, Algae, and Aloe that delivers long-lasting moisture and soothes stressed-out skin.
A gentle blend of coconut-derived cleansers that lifts away dirt and excess oil without stripping or disrupting your skin barrier.
OUR BARRIER-FRIENDLY FORMULA™ (BFF) Powered by encapsulated Hyaluronic Acid, Niacinamide, and Ceramides, this blend delivers deep hydration and barrier support—helping to restore skin’s natural defenses and lock in moisture.
Signed & Sealed
Our signature safety stamp
to earn our stamp, it has to be...
Barrier-friendly, Always
Each product is powered by our signature complex that hydrates, replenishes, and protects your skin’s natural barrier.
Rooted in Science, Made for You
No fluff, just facts. Derm-developed, non-irritating, and made with developing skin in mind.
free of the harsh stuff
No retinols, dyes, sulfates, formaldehyde, parabens, phthalates, PEGs/PPG, BHA/BHT and more.
We meet EU cosmetic standards,
skipping 1,700+ ingredients you’re better off without.
Our no list
No drying alcohols
No phthalates
No sulfates
No retinols
No PPG
No mineral oil
No parabens
No formaldehyde
No petrolatum
No EDTA
the fyi files
Is So Soft safe for acne-prone or oily skin?
Yes. It’s non-comedogenic and clinically tested not to clog pores.
What does “barrier-friendly” mean?
It means the formula supports your skin barrier with our BFF blend: ceramides, niacinamide, and hyaluronic acid.
Can I use Kindly Clean every day, even with sensitive skin?
Yes. It’s gentle enough for morning and night, even if your skin is sensitive. If twice a day feels like too much, use it in the evening.
Are your ingredients safe for sensitive teenage skin?
Yes! All of our products are specifically designed with young skin in mind and we worked closely with a group of dermatologists and cosmetic chemists to ensure they are appropriate for developing skin. Whether you’re just starting out with skincare or already have a routine, Sincerely Yours is appropriate for teens and tweens.
Are your products cruelty‑free, vegan, or clean?
Every formula is barrier-friendly, non-stripping, and non-irritating, plus clinically tested, vegan, and Leaping Bunny certified cruelty free.
This is the BEST skincare brand I ever seen. It's just perfect. I have a very sensitive skin, and a wish in my country this products will come someday. For the other people that live in America and Canada, hope you like it, because it's the only skincare brand that worth the money.
K
Kathleen Kovacek
It was for my granddaughter and she loves it
s
sjulsaint
It is great in all but I just wish the bag came separately but everything else is like perfect I would approve to everyone thank you all dermatologist Jordan Matter and Salish for everything Salish I love all your videos your the best♥️
