The Fresh Starter Set travel trio

sy.com exclusive

The Fresh Starter Set travel trio

Three simple steps to keep your skin clean, calm, and cared for - morning, night, and whenever you need a reset. This travel-ready trio makes sticking to your routine easy, wherever you are. 

What's included: 

- Exclusive Butter Up Cloud Case

- Full size Hit Refresh serum mist 

- Travel size So Soft moisturizer 

- Travel size Kindly Clean cleanser 

  • ✓ hydrating
  • ✓ derm-Developed
  • ✓ Sensitive skin-safe

  • ✓ Vegan + cruelty Free

Pick an Title

Quantity 1
Benefits
  • Gently removes dirt, oil & makeup without stripping skin
  • Locks in moisture and leaves skin remarkably soft
  • Supports a strong, balanced skin barrier
  • Leaves skin calm, clean, & hydrated
  • Formulated with refreshing cucumber and aloe extracts
  • National Eczema Association approved
Ingredients

BFF Complex: Our signature blend of Ceramides, Niacinamide, and Hyaluronic Acid that delivers deep hydration and barrier support for long-lasting moisture and a visibly calmer, smoother complexion.

Ectoin: Helps protect against environmental stressors like UV, pollution, and blue light while deeply hydrating and improving the skin’s resilience.

Allantoin: Helps soothe and calm skin irritation while nourishing sensitive skin.

Snow Mushroom: A natural hydrator that helps keep skin soft and plump while protecting it from environmental stress.

Cucumber Extract: Soothes and cools while helping to hydrate and de-puff for a refreshed, healthy look and a subtle natural scent.

kindly clean hydrating cleanser: Aqua/Water/Eau, Glycerin, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Butylene Glycol, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Gluconolactone, Sodium Hyaluronate, Niacinamide, Ceramide NP, Cucumis Sativus (Cucumber) Fruit Extract, Chamomilla Recutita (Matricaria) Flower Extract, Pyrus Communis (Pear) Fruit Extract, Malus Domestica Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Musa Paradisiaca (Banana) Fruit Extract, Lactococcus Ferment, Allantoin, Tremella Fuciformis Polysaccharide, Aphanizomenon Flos-aquae Extract, 1,2-Hexanediol, Sodium Sulfate, Caprylyl/Capryl Glucoside, Ethylhexyl Palmitate, Silica Dimethyl Silylate, Hydroxyacetophenone, Decyl Glucoside, Lauryl Glucoside, Caprylyl Glycol, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Citric Acid, Hexylene Glycol, Phenoxyethanol

hit refresh soothing serum mist: Aqua/Water/Eau, Propanediol, Gluconolactone, Xylitylglucoside, Anhydroxylitol, Niacinamide, Sodium Hyaluronate, Ceramide NP, Cucumis Sativus (Cucumber) Fruit Extract, Chamomilla Recutita (Matricaria) Flower Extract, Hibiscus Rosa-Sinensis Flower Extract, Pyrus Communis (Pear) Fruit Extract, Malus Domestica Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Musa Paradisiaca (Banana) Fruit Extract, Aloe Barbadensis Leaf Juice, Leuconostoc/Radish Root Ferment Filtrate, Simmondsia Chinensis (Jojoba) Seed Oil, Chondrus Crispus Extract, Lactococcus Ferment, Xylitol, Caprylyl/Capryl Glucoside, Glycerin, Allantoin, Tremella Fuciformis Polysaccharide, Aphanizomenon Flos-aquae Extract, Hamamelis Virginiana (Witch Hazel) Water, Benzoic Acid, 1,2-Hexanediol, Ethylhexyl Palmitate, Sodium Sulfite, Butylene Glycol, Hydroxyacetophenone, Decyl Glucoside, Lauryl Glucoside, Hexylene Glycol, Caprylyl Glycol, Potassium Sorbate, Sodium Benzoate, Silica Dimethyl Silylate, Citric Acid, Phenoxyethanol

so soft daily moisturizer: Aqua/Water/Eau, Glycerin, Cetyl Ethylhexanoate, Caprylyl Methicone, Dipropylene Glycol, Cetearyl Alcohol, Behenyl Alcohol, Polyglyceryl-3 Methylglucose Distearate, Silica, Niacinamide, Ceramide NP, Sodium Hyaluronate, Ectoin, Lactococcus Ferment, Aphanizomenon Flos-aquae Extract, Chondrus Crispus Extract, Allantoin, Oryza Sativa (Rice) Bran Wax, Tremella Fuciformis Polysaccharide, Cetearyl Olivate, Sorbitan Olivate, Hydroxyacetophenone, Glyceryl Stearate, Hydroxyethyl Acrylate/SodiumAcryloyldimethyl Taurate Copolymer, Ethylhexyl Palmitate, 1,2-Hexanediol, Sodium Phytate, Tocopherol, Silica Dimethyl Silylate, Caprylyl Glycol, Butylene Glycol, Potassium Sorbate, Hexylene Glycol, Sodium Benzoate, Ethylhexylglycerin, Phenoxyethanol
How to use

Morning and night:
Start by applying a dime-sized amount of kindly clean to wet skin to gently cleanse. Rinse with warm water and pat dry. Follow with a few spritzes of hit refresh to lock in moisture. Finish with a dime-sized amount of so soft for soft, hydrated skin.

Reapply hit refresh throughout the day to keep skin dewy and calm.

Pair WithMake it a set & save
The Sweet Tooth Set
The Sweet Tooth Set SINCERELY YOURS
Add to Cart • $32 $28
The Fresh Starter Set
The Fresh Starter Set
travel trio
no sls/sles ·
no retinols ·
no parabens ·
no bht ·
no pegs ·
no ppg ·
no formaldehyde ·
no phthalates ·
no mineral oil ·
no petrolatum ·
no edta ·
no microbeads ·
no sls/sles ·
no retinols ·
no parabens ·
no bht ·
no pegs ·
no ppg ·
no formaldehyde ·
no phthalates ·
no mineral oil ·
no petrolatum ·
no edta ·
no microbeads ·

our ingredients

hydration complexnatural surfactant systemproprietary barrier-friendly formula™

A calming blend of Cucumber Extract, Radish Root Ferment, Allantoin, Glycerin, Snow Mushroom, Algae, and Aloe that delivers long-lasting moisture and soothes stressed-out skin.

A gentle blend of coconut-derived cleansers that lifts away dirt and excess oil without stripping or disrupting your skin barrier.

OUR BARRIER-FRIENDLY FORMULA™ (BFF) 
Powered by encapsulated Hyaluronic Acid, Niacinamide, and Ceramides, this blend delivers deep hydration and barrier support—helping to restore skin’s natural defenses and lock in moisture.

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Signed & Sealed

Our signature safety stamp

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to earn our stamp, it has to be...

  • Barrier-friendly, Always

    Each product is powered by our signature complex that hydrates, replenishes, and protects your skin’s natural barrier.

  • Rooted in Science, Made for You

    No fluff, just facts. Derm-developed, non-irritating, and made with developing skin in mind.

  • free of the harsh stuff

    No retinols, dyes, sulfates, formaldehyde, parabens, phthalates, PEGs/PPG, BHA/BHT and more.

essential bff routine

the barrier-boosting dream team, assembled

100 ml
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step 1: cleanse

Wash the day (or night) away

Add to Cart • $22
55 ml | Soothing serum mist bottle labeled 'hit refresh' by 'Sincerely Yours' on a light background
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step 2: mist

Reset with a refreshing spritz

Add to Cart • $24
50 ml | Skincare jar labeled 'Sincerely Yours So Soft' on a white background
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step 3: moisturize

Quench skin with a light gel-cream

Add to Cart • $26
50 ml | Tube of 'sunny side up' sunscreen on a white background
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step 4: protect

Defend your skin with SPF

Add to Cart • $28
default title | Set of skincare products with 'Sincerely Yours' branding on a white background

bundle & save 15%Complete the Set

4 steps, 1 bundle, save $$

We clean up nice

We meet EU cosmetic standards,
skipping 1,700+ ingredients you’re better off without.

Our no list

  • No drying alcohols
  • No phthalates
  • No sulfates

  • No retinols
  • No PPG
  • No mineral oil

  • No parabens
  • No formaldehyde
  • No petrolatum
  • No EDTA

the fyi files

Is So Soft safe for acne-prone or oily skin?

Yes. It’s non-comedogenic and clinically tested not to clog pores.

What does “barrier-friendly” mean?

It means the formula supports your skin barrier with our BFF blend: ceramides, niacinamide, and hyaluronic acid.

Can I use Kindly Clean every day, even with sensitive skin?

Yes. It’s gentle enough for morning and night, even if your skin is sensitive. If twice a day feels like too much, use it in the evening.

Are your ingredients safe for sensitive teenage skin?

Yes! All of our products are specifically designed with young skin in mind and we worked closely with a group of dermatologists and cosmetic chemists to ensure they are appropriate for developing skin. Whether you’re just starting out with skincare or already have a routine, Sincerely Yours is appropriate for teens and tweens.

Are your products cruelty‑free, vegan, or clean?

Every formula is barrier-friendly, non-stripping, and non-irritating, plus clinically tested, vegan, and Leaping Bunny certified cruelty free.

meet the barrier-friendly formulas™

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