the sugarwrld files

SUGARWRLD is our first IRL event of 2026 to celebrate our new launch! It will be a morning of free carnival games, free amusement park rides, giveaways, free food and snacks, and photo ops Hosted by our co-founders Jordan and Salish Matter. Every guest will receive two free Sincerely Yours products and many other goodies!

Saturday, May 30, 2026 from 9:00 AM to 12:00 PM PST.

Come early if you’d like a good spot in line. Doors open at 9:00 AM. We recommend you arrive at 8:30AM to maximize your time at the park.

Los Angeles, CA. The exact location will be revealed closer to the event date. Look out for an email directly from us and RSVPify with event location details.  There will be tons of freebies like our brand new lip gloss balms, gift bags, and SY product samples for every attendee! 

Yes. SUGARWRLD is a ticketed event and tickets are limited. A valid email confirmation is required at entrance to receive your event wristbands. Tickets are free! You can register for your spot through a link that will be sent out to everyone on the Sincerely Yours email list. 

A: No. Because the venue has  limited capacity, we will not be giving away or selling  tickets on-site. You must secure your ticket through the link that we shared on May 11th or by being one of the people who wins a ticket through our official giveaway. Waitlist attendees will be offered tickets as they become available by direct reach out from us and must secure the ticket from RSVPify. 

If tickets become available we will reach out to those who are on the waitlist to offer them a ticket. We will continue offering tickets to waitlisted individuals up until the event starts as more space becomes available. 

Line-ups are permitted starting at 7:45AM. The local police department would like to ensure that the main walkway remains clear, so we would appreciate it if you arrive no earlier than that. We would love for everyone to be comfortable and safe, so please refrain from gathering around the location before it opens. 

You’re welcome to join us any time between 9:00 AM and 12:00 PM. Please note that some activations, freebies, and merch are first come, first served, so the earlier you arrive, the better.

This event is fully outdoors! It will be the morning but please ensure you dress for the weather, bring hats if needed and apply SPF as the location will have sun exposure! 

At 12:00PM our event is officially over and the location becomes open to the public for the rest of the day. We are required to remove all event elements that obstruct the normal operations of the location, but you are welcome to stay and enjoy for the rest of the day. You have unlimited ride access all day, just show your wristband!

No! You are more than welcome to stay for the rest of the day at the location as it is open for normal operations. You have unlimited rides all of Saturday, your event wristband gives you free access. During the event you have unlimited games, after 12PM you will have to purchase your own game tokens. Our merch store will stay open for the rest of the day (or until we sell out), so come by to pick up some SY merch if you weren’t able to do so during the event!

We recommend rideshare (Uber or Lyft) to skip the parking stress and get dropped right at the event.

Yes, there’s a small amount of public parking right next to the venue, plus a few parking garages in the surrounding area. Spots will go quickly, so if rideshare is an option for you, we suggest taking it.

Here’s what you can look forward to:

• Hosting by co-founders Jordan and Salish Matter
• Free carnival games and interactive experiences 
• Free rides
• 2 Free full-size Sincerely Yours products Free small bites, snacks, and candy
• Photo op moments throughout the event
• Additional free goodies and prizes from our brand partners
• Exclusive Sincerely Yours merch for purchase, including our new limited edition hoodie!

Yes! Salish will be at SUGARWRLD the entire time and is so excited to see everyone. She’ll attempt to interact with as many guests as possible. We can’t promise a one-on-one moment for every guest,  but she’s planning to make her way around and spend real time with the community.

Yes! Jordan will be at the event the entire time as well, and will be looking to connect with the community as much as he can.

Yes. We’ll have free small bites, snacks, and candy for everyone. Additional food will be available for purchase if you want something more substantial.

We will provide individually-sealed options with clearly marked ingredients in addition to freshly-prepared snacks. On-site food vendors will also have options with clearly-marked ingredients and can provide more information about the exact inclusions in their offerings. For any specific needs, please refer to information on packaging prior to consumption. We also allow outside food to be brought in to suit individual needs.

Yes! We will be selling our brand new limited edition hoodie at our merch shop. Along with other great SY merch. Quantities are limited, so if you see something you love, don’t wait.

We won’t have full size products for sale at the event, but we will be giving away tons of freebies at the event. If you are interested in purchasing a full-sized item, we will have Sincerely Yours brand representatives present and ready to help at the nearest Sephora (walkable within .7 miles). As a bonus, we will be running a Gift With Purchase promotion the day of the event at that local Sephora store only.

No, there will not be a bag or coat check, so please only bring what you’re comfortable carrying for the full event. We recommend packing light.

• Small purses and bags are allowed no larger than 24" x 15" x 18"
• NO large backpacks

Yes, all attendees will be required to go through a security checkpoint, including bag check and a metal detector.

• Your ticket (digital or printed both work)
• A valid photo ID
• A charged phone! you’ll need it for entry and photos
• Credit or debit card for merch and additional food (cash only accepted at food vendors. Cash is not at merch store)

Please do! We LOVE to see them. Tag us and use #SUGARWRLD so we can reshare. Please note: by attending, you may appear in photos or video captured by our team for brand use.

Yes, we allow 4 tickets per email address

Entry to the event along with unlimited access to rides and activations within the event, a game card, freebies, snacks, and photo moments! 

Yes! Entry into the event is free as well as all of the rides and carnival games inside. Merch and additional food will be for sale.

• Yes, if you are unable to attend after receiving a ticket, you may cancel your attendance and your ticket will be allotted to someone on the waitlist. 
• Tickets are non-transferrable. 

No! We welcome attendees of all ages! Each ride has individual requirements for height. Please see signage for each ride for more details.

Please note: Attendees 16 and under will need to be accompanied by an adult. 

The venue itself and the games are accessible. We encourage you to use your judgment on the rides and only embark on the rides if you feel comfortable with the setup.  

The event will be happening rain or shine as long as it is safe! If the weather becomes severe and could impact the safety of our attendees we will take the necessary precautions that may include pausing electronic rides in accordance with safety regulations. We will communicate with attendees clearly if any weather issues arise. 

Yes there are public restrooms for all attendees.

Please send all follow-up questions to events@sincerely-yours.com and a member of our team will be sure to respond!