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holiday takeover FAQ

Event

What is Salish's Holiday Takeover?

To kick off the holiday season, Salish and Jordan Matter are taking over the Americana at Brand for one magical night! It starts with the Netflix premiere of Salish's 12 Games of Christmas, Salish and Jordan's first-ever original Netflix holiday special, complete with a star-studded red carpet. It continues with the Sephora x Sincerely Yours Exclusive Holiday Experience: a winter village full of photo ops, giveaways, free treats, and shopping, plus Salish lighting the holiday tree!

When is it?

Friday, November 20, 2026. Here's the plan:

  • 4:00 PM: The Holiday Experience opens for timed sessions.
  • 5:00 PM: The red carpet begins and Salish and Jordan arrive.
  • 6:00 PM: The premiere screening begins.
  • 7:00 PM: The Holiday Experience opens to premiere guests.
  • 7:15 PM: Salish lights the holiday tree.
Where is it?

The Americana at Brand, Glendale (Los Angeles), CA. The premiere is at the AMC inside the Americana, and the Holiday Experience is on the Americana lawn.

Do I need a ticket?

Yes. Salish's Holiday Takeover is free, but it's a ticketed event and tickets are limited. You can choose from:

  • Premiere + Holiday Experience: Attend the Netflix premiere screening, then enjoy the Holiday Experience from 7PM on.
  • Holiday Experience, 4PM, 5PM, or 6PM session: A one-hour timed visit to the Holiday Experience.
Is there a limit to how many tickets I can get?

Yes, we allow 4 tickets per email address.

Is this event free?

Yes! Entry to the premiere and the Holiday Experience is free, and so are the treats and photo moments. Sincerely Yours products and the limited-edition event hoodie will be available for purchase.

If I can't go, can I give my ticket to someone else?

No. Tickets aren't transferable. Parents, guardians, and ticketholders 16+ must show photo ID, and the name on the ID must match the name on the ticket. If you can no longer attend, please cancel your ticket in RSVP-ify so we can offer your spot to someone on the waitlist.

Can I get a ticket at the door?

Because space is limited, we won't be giving out tickets on-site. If there's room, we may have a walk-in line for the Holiday Experience. Entry from that line isn't guaranteed and is first come, first served.

What happens if I'm on the waitlist?

If tickets open up, RSVP-ify will contact people on the waitlist, in waitlist order, to offer them a spot. Keep an eye on your email (and your spam folder)!

Arrival & Timing

What time should I arrive?
  • Premiere ticketholders: Arrive around 5:00 PM to line up for entry to the AMC. The screening begins at 6:00 PM.
  • Holiday Experience ticketholders: Arrive at the start of your reserved session (4PM, 5PM, or 6PM). Early arrivals can't line up more than 15 minutes before their session time.
How long can I stay in the Holiday Experience?

Timed sessions are 50 minutes, which helps us give every guest a great, uncrowded experience. Premiere guests can enter the Holiday Experience with their wristband from 7:00 PM while there is capacity. After the capacity limit has been reached, wristband guests will be admitted on a first-come, first-served basis as guests within the Experience exit.

What if I'm running late?

Please come as close to your session start time as you can. Guests arriving 15 minutes after their time slot will be asked to wait in the Standby line until more capacity is available.

Is the event indoors or outdoors?

The premiere is indoors at the AMC. The Holiday Experience is outdoors on the Americana lawn, so dress warmly for a November evening! The event is rain or shine.

Parking & Transportation

What's the easiest way to get there?

We recommend rideshare (Uber or Lyft) to skip the parking stress. It'll be a busy night at the Americana!

Is there parking if I want to drive?

The Americana at Brand has an on-site parking structure. Parking is at the guest's own expense, and we expect heavy traffic, so give yourself extra time.

At the Event

What's happening at the premiere?

Netflix is taking over the AMC for an all-out red carpet premiere! Salish and Jordan arrive by holiday trolley, joined by the cast and special guests, and ticketholders get to watch a sneak peek of Salish's 12 Games of Christmas before it starts streaming.

What's happening at the Holiday Experience?

Here's what you can look forward to:

  • Salish lighting the holiday tree
  • A Santa House photo moment, plus our Sugar & Spice spin wheel for prizes
  • Free goodies and refreshments
  • An SY Holiday Shop where you can shop Sincerely Yours skincare, including our holiday collection, the limited-edition Sugar & Spice Sugarcoat Gloss Balm, and an event-only hoodie, available in very limited quantities
Will Salish and Jordan be there?

Yes! Salish and Jordan will walk the red carpet, attend the premiere, light the holiday tree, and visit the stations in the Holiday Experience to see as many of you as they can. We can't promise a one-on-one moment with every guest, but they're so excited to celebrate with her community!

Will there be food?

Yes! There will be free sweet treats and light refreshments. For a heartier meal, the Americana has plenty of restaurants nearby.

Will there be allergen-friendly options?

Ingredient information will be available for our free treats, and you're welcome to bring outside food to suit your needs (no alcohol).

Is there merch?

Yes! Our limited-edition event hoodie will be sold at the SY Holiday Shop in the Holiday Experience. Quantities are very limited, so if you love it, don't wait!

Know Before You Go

What should I bring?
  • Your RSVP-ify ticket / QR code (digital or printed)
  • A valid photo ID (parents, guardians, and guests 16+)
  • A charged phone for entry and photos
  • A warm jacket
  • A credit or debit card for shopping
Is there a bag or coat check?

No. There's no bag or coat check, so please pack light and only bring what you're comfortable carrying.

What kind of bag can I bring?

Small purses and bags are allowed. Large backpacks are not.

Is there a security checkpoint?

Yes. All guests will go through a security check before entering.

Can I take photos and videos?

Please do, we LOVE seeing them! Tag us and use #salishsholidaytakeover so we can reshare. By attending, you may appear in photos or videos captured for Netflix, Sephora, and Sincerely Yours.

Tickets, Access & Policies

What does my ticket include?
  • Premiere + Holiday Experience: A seat at the Netflix premiere screening, plus Holiday Experience entry from 7:00 PM, the tree lighting, free treats, giveaways, and photo moments.
  • Holiday Experience session: One hour in the Holiday Experience during your reserved time slot, with free treats, giveaways, and photo moments.
Can I cancel my ticket?

Yes. If you can't attend, please cancel in RSVP-ify, and your spot will go to someone on the waitlist. Tickets can't be transferred.

Is there an age requirement?

No! Guests of all ages are welcome. Please note: guests under 16 must be with an adult at all times.

Is the venue accessible?

Yes, the Americana at Brand and the AMC theater are accessible. Please let us know at events@sincerely-yours.com if you need any accommodations.

What happens if it rains?

The event goes on rain or shine as long as it's safe. If the weather gets severe, we'll take the right precautions and tell guests right away.

Will there be restrooms?

Yes, public restrooms are available at the Americana and the AMC.

Who do I contact if I have another question?

Please send any other questions to events@sincerely-yours.com, and a member of our team will get back to you!

still have questions?

Feel free to send follow up questions to events@sincerely-yours.com. We’re here to help!