BACK-TO-SCHOOL ROUTINE GUIDE
5 reasons this simple routine works for school days
A gentle three-step starter set for young, developing skin—easy to use morning, night, and whenever a refresh helps.
The Fresh Starter Set · $44
Includes a full-size Hit Refresh mist, travel-size Kindly Clean and So Soft, plus the Butter Up Cloud Case.
Dermatologist-developed · Sensitive-skin-safe · Vegan + cruelty-free
BACK-TO-SCHOOL ROUTINE GUIDE
5 reasons this simple routine works for school days
A gentle three-step starter set for young, developing skin—easy to use morning, night, and whenever a refresh helps.
The Fresh Starter Set · $44
Includes a full-size Hit Refresh mist, travel-size Kindly Clean and So Soft, plus the Butter Up Cloud Case.
Dermatologist-developed · Sensitive-skin-safe · Vegan + cruelty-free
Why it fits into real school routines
Five practical reasons for parents, caregivers, and young skincare beginners.
01
Only three simple steps Cleanse, mist, moisturize. A short routine is easier to understand and easier to repeat.
02
Made for young skin Dermatologist-developed, barrier-first formulas that are gentle enough for young, developing skin.
03
Ready to grab and go Travel sizes and the Cloud Case keep the routine together for busy mornings, weekends, and overnights.
04
Works morning and night The same clear order makes it easier to build a steady habit without an overflowing shelf.
05
Reassuring by design Every step supports clean, comfortable, hydrated skin without treating young skin like a problem to solve.
Why it fits into real school routines
Five practical reasons for parents, caregivers, and young skincare beginners.
01
Only three simple steps Cleanse, mist, moisturize. A short routine is easier to understand and easier to repeat.
02
Made for young skin Dermatologist-developed, barrier-first formulas that are gentle enough for young, developing skin.
03
Ready to grab and go Travel sizes and the Cloud Case keep the routine together for busy mornings, weekends, and overnights.
04
Works morning and night The same clear order makes it easier to build a steady habit without an overflowing shelf.
05
Reassuring by design Every step supports clean, comfortable, hydrated skin without treating young skin like a problem to solve.
The three-step routine
Keep it in the same order: clean, refresh, hydrate.
1. Kindly Clean
A milky gel-to-foam cleanser that melts away dirt, oil, and makeup without stripping the barrier.
HOW: Apply 1–2 pumps to wet skin, work to a light foam, rinse with warm water, and pat dry. Use morning and night.
2. Hit Refresh
A soothing serum mist that adds lightweight hydration after cleansing or whenever skin needs a refresh.
HOW: Spray onto clean skin morning and night. Reapply through the day as wanted.
3. So Soft
A breathable gel-cream moisturizer for cloud-like hydration and a soft, smooth finish.
HOW: Apply 1–2 pumps to clean skin morning and night, or whenever skin needs a hydration boost.
Morning note: After the starter routine, finish with a broad-spectrum sunscreen. Sunny Side Up is 100% mineral SPF 30, PA+++, with non-nano zinc oxide.
The three-step routine
Keep it in the same order: clean, refresh, hydrate.
1. Kindly Clean
A milky gel-to-foam cleanser that melts away dirt, oil, and makeup without stripping the barrier.
HOW: Apply 1–2 pumps to wet skin, work to a light foam, rinse with warm water, and pat dry. Use morning and night.
2. Hit Refresh
A soothing serum mist that adds lightweight hydration after cleansing or whenever skin needs a refresh.
HOW: Spray onto clean skin morning and night. Reapply through the day as wanted.
3. So Soft
A breathable gel-cream moisturizer for cloud-like hydration and a soft, smooth finish.
HOW: Apply 1–2 pumps to clean skin morning and night, or whenever skin needs a hydration boost.
Morning note: After the starter routine, finish with a broad-spectrum sunscreen. Sunny Side Up is 100% mineral SPF 30, PA+++, with non-nano zinc oxide.
Start with the Fresh Starter Set
Three simple steps to keep skin clean, calm, and cared for—morning, night, and whenever a reset helps.
WHAT'S INSIDE
Full-size Hit Refresh Soothing Serum Mist
Travel-size Kindly Clean Hydrating Cleanser
Travel-size So Soft Daily Moisturizer
Exclusive Butter Up Cloud Case
$44
A travel-ready way to start without buying a crowded routine.
Sensitive-skin-safe · Dermatologist-developed · NEA accepted skincare
Start with the Fresh Starter Set
Three simple steps to keep skin clean, calm, and cared for—morning, night, and whenever a reset helps.
WHAT'S INSIDE
Full-size Hit Refresh Soothing Serum Mist
Travel-size Kindly Clean Hydrating Cleanser
Travel-size So Soft Daily Moisturizer
Exclusive Butter Up Cloud Case
$44
A travel-ready way to start without buying a crowded routine.
Sensitive-skin-safe · Dermatologist-developed · NEA accepted skincare
Gentle choices, clearly explained
Sincerely Yours is dermatologist-developed, barrier-first skincare created for young, developing skin and sensitive, eczema-prone skin.
Across the routine, the BFF Complex combines Ceramides, Niacinamide, and Hyaluronic Acid for deep hydration, barrier support, and long-lasting moisture. The complex is encapsulated and slow-releases over approximately eight hours.
Sensitive-skin-safe
Vegan + cruelty-free skincare
Barrier-friendly
Gentle choices, clearly explained
Sincerely Yours is dermatologist-developed, barrier-first skincare created for young, developing skin and sensitive, eczema-prone skin.
Across the routine, the BFF Complex combines Ceramides, Niacinamide, and Hyaluronic Acid for deep hydration, barrier support, and long-lasting moisture. The complex is encapsulated and slow-releases over approximately eight hours.
Sensitive-skin-safe
Vegan + cruelty-free skincare
Barrier-friendly
A starter set young shoppers want to use
The Fresh Starter Set is rated 4.76 out of 5 from 736 customer reviews.
“My daughter says she loves it!”
— Tiffany M.
“The products are amazing and soothing. They have become a staple in my skincare routine.”
— Keiauna M.
“I love these. They make my skin feel so soft.”
— Delilah
A starter set young shoppers want to use
The Fresh Starter Set is rated 4.76 out of 5 from 736 customer reviews.
“My daughter says she loves it!”
— Tiffany M.
“The products are amazing and soothing. They have become a staple in my skincare routine.”
— Keiauna M.
“I love these. They make my skin feel so soft.”
— Delilah
Questions before they start
Questions before they start
Already know what they like?
Build a set around the products they will actually use. Choose three for 10% off, four for 15% off, or five or more for 20% off. Orders with three or more include free shipping.
New to the routine? The Fresh Starter Set above is the simplest place to begin.
Already know what they like?
Build a set around the products they will actually use. Choose three for 10% off, four for 15% off, or five or more for 20% off. Orders with three or more include free shipping.
New to the routine? The Fresh Starter Set above is the simplest place to begin.
A simple routine for the school year ahead
Cleanse. Refresh. Hydrate. Keep it gentle, keep it doable.
A simple routine for the school year ahead
Cleanse. Refresh. Hydrate. Keep it gentle, keep it doable.